Sunday, March 14, 2010

Pre-Selling The Product

When you are sending traffic to an affiliate product, master the art of the pre-selling before you even take your visitors to the product page.

This means – never send your traffic directly to the affiliate page.

Always have an intermediary page that explains to your visitor why they should clickthrough to the product and purchase it. But don't do a hard sell here. Just get them into a nice frame of mind as to what this product will be able to solve for them, so that they are in a better frame of mind, pre-disposed to buying the product when they are brought to the product sales page.

Suppose if you are offering a bonus for purchasing the product through your link, make sure to mention that fact, and hard-sell the bonus if appropriate. For example, if you have created a complimentary product that compliments or addresses some shortcomings of the product on sale, then be sure to mention what having your bonus will do for them.

Your bonus can be a tutorial, some videos, audio, and ebook or even a software that helps one who is going to purchase the product. Remind them that the only way to get your bonus is to purchase the product through your link. (If your visitor has already purchased the product through someone else's link, and writes to you to get your bonus, you can choose to offer it to him at a price)

One well known marketer got into trouble with ClickBank when he suggested refunding the product and purchasing through his link instead.

Don't do this – it is not ethical and causes plenty of problems for the merchant, affiliate and payment processor

You can also just give your visitors a bonus for signing up to an opt-in list. People nowadays are cautious about signing up any email newsletters or ezines without a strong reason and privacy guarantee. Make sure your provide the obligatory text that says “We do not sell, rent or barter your email addresses. We take your privacy seriously” and let them know what they are getting in return for giving you their email address.

Once they have opted in, you can then send them straight to the sales page of the affiliate product. Be sure to use a redirect such as Redirect Magic so that you can count the number of clicks/opt-ins as well as being able to change the affiliate program you are promoting at your whim and desire.

2 comments:

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