Sunday, May 18, 2008

Affiliate Group Rebrands, Expands into Europe

On the heels of its expansion into the European market, a performance-based advertising company has launched a corporate re-branding. Epic Advertising is the new umbrella corporate name for the combined forces of and Bazaar Advertising, the latter a search marketing firm Azoogle acquired in 2007.

Epic Advertising chief marketing officer Michael Sprouse said Azoogle and Bazaar will remain distinct business units, facing the approved publishers who monetize their sites through their involvement with Epic. To clients seeking to place ads and receive the traffic generated by those publishers, the Epic brand-name will be the one-stop source for both performance-based and search engine strategies. Typically, Sprouse said, Bazaar's services mesh with clients who want an "agency of record" to handle all aspects of a search-based marketing plan, which can be a complement to a performance-based campaign.

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Article courtesy : Amy Mayer

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