One day, a father and his rich family took their son on a trip to the country with the firm purpose of showing him how poor people can be.
They spent a day and a night at the farm of a very poor family. When they returned from their trip, the father asked his son... How was the trip?
Very good dad!
Did you see how poor people can be... The father asked...
Yeah! said the son
And what did you learn ?
The son replied... I saw that we have a dog at home and they have four. We have a pool that reaches to the middle of the garden; they have a creek that has no end. We have imported lamps in the garden; they have the stars. Our patio reaches to the front yard; they have a whole horizon.
When the little boy finished speaking, his father was speechless. His son added.. Thanks Dad, for showing me how poor we are..
It is the same with marketing... always assess yourself from a third person's viewpoint or if possible get someone else to do it for you.. You would be amazed at the strengths or weaknesses [in this case the assets and the portfolio your site carries] you have..
So go forth and market thee product !
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