Offline Advertising

Have you ever wondered why some of the biggest online businesses spend huge sums on direct mail, as well as TV, magazine, radio, and newspaper advertising? Is it because they have money to burn?

No, it’s because mass media ads and direct mail can actually draw highly targeted visitors – prospects who are ready to buy.

Those big companies with deep pockets use mass media ads to create indelible name recognition in the public’s mind. After branding their company into our consciousness, they use direct mail techniques such as postcard mailings to send offers to hand-picked prospects who are most likely to make a purchase soon.

It’s strange, but very few online marketers have discovered the power of direct mail. A handful have learned to use classified advertising – the distant cousin of expensive mass media advertising. But almost none are using other forms of offline ads. This can also give you an enormous edge.

If you make your living from affiliate programs and related upsells, you can bet that your competition isn’t doing any sort of offline advertising If you think offline advertising is too expensive, think again. Because PPC has become so popular, the cost of high quality online advertising is rising dramatically. It’s common for a PPC (pay-per-click) campaign in a competitive field to cost $1 or more per click – sometimes much more. And you don’t even know if those clicks are coming from real prospects or your competitors’ itchy
fingers.

In fact, today PPC can actually end up costing as much, or more, than direct mail on a cost per sale basis. So do the math before you write off direct mail. A mailing of custom color postcards, for example, can definitely cost less than $3 each to print and mail, and that includes the mailing list.

More importantly, you must think about your projected COST PER SALE when comparing PPC and direct mail. Clicks may be cheap, but customers may not. All traffic – whether targeted or not – is made up of people. If these “clickers” are unlikely to be buyers, you’ll lose money on PPC no matter how cheap the clicks are.

For highly competitive keywords you can easily end up paying over $3 per click if you want to be on the first page of Google. If you stop and consider WHO you’re selling to, the direct mail campaign may be a better investment. You can target exactly the sort of person you want, with just the right demographics, and tell them to go to your site where you’ll show them an irresistible offer.

What about classifieds?

With classified print advertising, you can advertise your URL in literally hundreds of small daily newspapers for ridiculously small amounts per ad. And classified ads in major national niche magazines can be very affordable – and usually pull extremely well.

These days, television ads may not even be out of your reach. If you enjoy the spotlight, you can purchase "leased access" time on local U.S. cable television. By Federal Law, every local cable station must allow the general public to purchase time on their channel, in blocks of 30 minutes. Since the costs are also controlled by law, even in large metropolitan areas a 30 minute segment may cost as little as $200.

These days, $200 won’t buy you much PPC in a competitive field like mortgages or debt management. You don’t even have to be selling to a local market to make a television segment pay. As long as you’ve got an easy-to-remember URL, put a special television offer page on your site.

Then offer a high value upsell free to the first 20 people who respond to the “TV special.”

Finally, don’t forget other incredibly simple offline methods of getting your URL out there. Instead of a traditional business card, print several thousand with your URL in huge letters and leave them anywhere relevant. Don’t forget pencils and pens, letter openers and coasters, calendars and T-shirts…

Remember, you don’t need a bricks and mortar location to use offline advertising.

Amazon, Gateway, Dell, AOL, and many other online businesses spend millions on offline promotional methods. That’s what’s made their brands and URLs famous.

You can do the same on a much smaller scale. It’s a big offline world.

Plenty of people spend more time offline and on. Open your mind to using offline
marketing to get your message in front of the RIGHT people. That way you can get your URL in front of targeted prospects. And when they visit your site, they’ve actually made a conscious decision to do so.

PPC Ads are not bringing in enough revenue ?

One of the biggest trends over the last year has been the explosion of websites built to take advantage of ppc or pay-per-click ads

Now have you found that the promise of making hundreds of dollars a day from displaying PPC / pay-per-click ads on your website is falling short of expectations?

Instead of making your fortune from the pay-per-click revolution [PPC] where you normally tend to make much more than a few cents a day. Perhaps a couple of dollars at best. Besides, this handful of cents per each click turns into a referral for someone else, when those same clicks can be potential sales for a product that would pay YOU 50, 60 or even 75% commission?

CBprosense's unique content-relevant product matching technology does just that. It is a fully automated system, specifically designed to help you bring your site’s revenue potential to it’s max, a set and forget service designed to bring the best of ClickBank’s high commission paying, downloadable products (and services) right into your content, automatically.

Besides, affiliate marketing is booming and CBprosense puts your website right in front of the hungry crowd.

CBprosense is similar in the way it works compared to other contextual ad delivery systems (like the ones used by the major search engines), but with one major difference: the CBprosense system delivers highly targeted ClickBank products that closely relate to the content of your page. The end result: lucrative ClickBank commission payouts for you ! with most products paying anywhere from 40% and up to 75% in commission, you can earn up to a maximum of $100 per sale !

Besides, if you’ve got a webmaster related site, you could make 50% in commission ($42 or $32 per sale respectively) on your sales of CBprosense paid subscriptions when you send customers through your site or a mail link.

Those interested, can check it out here.

http://ditto20.cbprosense.hop.clickbank.net

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As a closing note, those who have blogs which are not bringing in sufficient revenue, you can do so through rev-share, which you can do through networking. You can have a set of dedicated bloggers who network and once in a while, they and their referrence check on the "contextual ads" or adsense or whatever ads, that are placed on the site... if this picks up momentum, there is nothing like it !