The reciprocal link principle is simple – find websites with good rankings and plenty of traffic, and trade links with them. But when you’re just starting out, why should a big important site give a little upstart like you any kind of link at all?
There’s only one way to find out – ASK THEM. It helps if you have some kind of relationship with the site owner. But even if you don’t, you can sometimes use the time-honored principle of bribery to get a link from a well-ranked site.
Ask for a link. If you get turned down, say “Would you consider linking to me for $100?” You’d be surprised at how many webmasters will take you up on your offer!
This technique works best with privately owned sites that rank in the top 10 for targeted keywords in niche markets. There’s no point in trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if you’re selling weight loss products, and $50 will buy you a link from a small web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably better off buying that link than buying $50 of PPC advertising. This also can’t hurt your own search engine ranking.
Make sure you have a simple written agreement about exactly what the link will say (you want your keywords in it) and the duration of the link – 6 months, a year, forever, etc.
Yes, you’ll have to wrap your brain around your site topic and the products you’re trying to sell. That’s what “targeting” requires – being selective. You have to know not only the kind of visitors you want, but the kind of visitors you DON’T want.
A similar technique involves finding all the sites that link to your competitors, and offering them a cash incentive to add your link to their site. You can find these sites by going to Google and typing in link:www.yourcompetitorslink.com.
Showing posts with label links. Show all posts
Showing posts with label links. Show all posts
Paying For Links
Content Strategist and Market Research Analyst specialising in Generative AI, DALL·E-driven content production, and Digital Publishing.
How poor can people be
One day, a father and his rich family took their son on a trip to the country with the firm purpose of showing him how poor people can be.
They spent a day and a night at the farm of a very poor family. When they returned from their trip, the father asked his son... How was the trip?
Very good dad!
Did you see how poor people can be... The father asked...
Yeah! said the son
And what did you learn ?
The son replied... I saw that we have a dog at home and they have four. We have a pool that reaches to the middle of the garden; they have a creek that has no end. We have imported lamps in the garden; they have the stars. Our patio reaches to the front yard; they have a whole horizon.
When the little boy finished speaking, his father was speechless. His son added.. Thanks Dad, for showing me how poor we are..
It is the same with marketing... always assess yourself from a third person's viewpoint or if possible get someone else to do it for you.. You would be amazed at the strengths or weaknesses [in this case the assets and the portfolio your site carries] you have..
So go forth and market thee product !
Some free resource links are available at the below links...
http://www.seocompany.ca/tool/2-alexa-tools.html
They spent a day and a night at the farm of a very poor family. When they returned from their trip, the father asked his son... How was the trip?
Very good dad!
Did you see how poor people can be... The father asked...
Yeah! said the son
And what did you learn ?
The son replied... I saw that we have a dog at home and they have four. We have a pool that reaches to the middle of the garden; they have a creek that has no end. We have imported lamps in the garden; they have the stars. Our patio reaches to the front yard; they have a whole horizon.
When the little boy finished speaking, his father was speechless. His son added.. Thanks Dad, for showing me how poor we are..
It is the same with marketing... always assess yourself from a third person's viewpoint or if possible get someone else to do it for you.. You would be amazed at the strengths or weaknesses [in this case the assets and the portfolio your site carries] you have..
So go forth and market thee product !
Some free resource links are available at the below links...
http://www.seocompany.ca/tool/2-alexa-tools.html
Content Strategist and Market Research Analyst specialising in Generative AI, DALL·E-driven content production, and Digital Publishing.
Poverty and affiliate marketing
One day, a father and his rich family took their son on a trip to the country with the firm purpose of showing him how poor people can be.
They spent a day and a night at the farm of a very poor family. When they returned from their trip, the father asked his son... How was the trip?
Very good dad!
Did you see how poor people can be... The father asked...
Yeah! said the son
And what did you learn ?
The son replied... I saw that we have a dog at home and they have four. We have a pool that reaches to the middle of the garden; they have a creek that has no end. We have imported lamps in the garden; they have the stars. Our patio reaches to the front yard; they have a whole horizon.
When the little boy finished speaking, his father was speechless. His son added.. Thanks Dad, for showing me how poor we are..
It is the same with marketing... always assess yourself from a third person's viewpoint or if possible get someone else to do it for you.. You would be amazed at the strengths or weaknesses [in this case the assets and the portfolio your site carries] you have..
So go forth and market thee product !
They spent a day and a night at the farm of a very poor family. When they returned from their trip, the father asked his son... How was the trip?
Very good dad!
Did you see how poor people can be... The father asked...
Yeah! said the son
And what did you learn ?
The son replied... I saw that we have a dog at home and they have four. We have a pool that reaches to the middle of the garden; they have a creek that has no end. We have imported lamps in the garden; they have the stars. Our patio reaches to the front yard; they have a whole horizon.
When the little boy finished speaking, his father was speechless. His son added.. Thanks Dad, for showing me how poor we are..
It is the same with marketing... always assess yourself from a third person's viewpoint or if possible get someone else to do it for you.. You would be amazed at the strengths or weaknesses [in this case the assets and the portfolio your site carries] you have..
So go forth and market thee product !
Content Strategist and Market Research Analyst specialising in Generative AI, DALL·E-driven content production, and Digital Publishing.
Submitting your web site to web directories
Submitting your web site to web directories is a great way to build high-quality inbound links, increase your Page Rank, and improve your SERPS.
The Internet now features a large number of both general purpose and specialized directories. The specialized directories focus on a specific topic or region. Unfortunately, submitting your web site to the available directories requires a significant investment of time and effort. The key to achieving a positive ROI (Return On Investment) from directory submissions is to focus on those directories, which will provide you with high-quality inbound links.
It is important to note that many web directories have issues, which prevent them from providing useful links. Taking the time understand these issues and submit only to the directories which will provide value will provide significant timesavings in promoting your site.
Taxonomy of Web Directory Issues
Web Directories Which Are No Longer Managed - A survey of 79 general-purpose web directories revealed that 62% of those web directories do not appear to be processing submissions. In many cases, this is because the operators of the web directory launched their site with great enthusiasm, became overwhelmed by the amount of effort required to maintain a web directory, and stopped maintaining their directory. These operators leave their directories online to take advantage of the residual advertising revenue, but no longer invest the time required to process directory submissions.
Web Directories which Block Search Engine Robots - Some SEO's believe that they can preserve Google Page Rank by not giving outbound links from their web sites. Web directories, which operate in this manner, will sometimes block Googlebot and other search engine robots from their directory pages using robots.txt or meta tags.
Before submitting to a web directory, check the Page Rank of the directory page upon which you expect your listing to appear. If that page has a Page Rank of zero, it could mean that the site operator is blocking Googlebot. However, this same symptom can also mean that the site or the page is new, and has not been assigned Google Page Rank yet. To research this further, examine the sites robots.txt file and the source code to the directory page upon which you expect your listing to appear.
Web Directories which use Scripted Links - Many web directories use scripted links to avoid leaking Page Rank. Scripted links use PHP or JavaScript links to redirect the user to the target page. Although these links work correctly for most site visitors, they do not work for most search engine robots.
Free Directory Scammers - Several web directories pretend to accept free submissions, but in reality these free submissions are never processed. These directories claim to accept free submissions as part of a bait-and-switch tactic to upsell webmasters into paid submissions. Often these web directories will claim to provide free service for web sites, which meet certain defined criteria. It just happens that no web site ever manages to meet those criteria!
Web Directories, which Require Reciprocal Links - Some web directories require you to link back to them in order to be listed. This helps build the Page Rank of the directory, which benefits all web sites in the directory. Some people view these sites as link-farms. If your web site is unable to provide a link back to these directories, do not invest your time submitting your web site to these directories. Reciprocal linking is not an appropriate strategy for all web sites.
Paid Directories - Some web directories charge for submissions. These web directories charge either a subscription fee, a one-time fee, or a Cost-Per-Click (CPC) fee. Some of these web directories charge exorbitant fees -- and a few of these web directories charge this fee whether your site is accepted or not! Although there are exceptions, the general rule is that paid directories do not provide a positive ROI.
Better Directories - A few web directories stand out by offering good user interfaces, speedy inclusion, and plain HTML links which pass Page Rank:
All The Web Sites / Ezilon.com / illumirate.com / Jayde.com / JoeAnt.com / Massive Links / Mavica.com / Search City.com / The Super Ultra Mega Web Directory / Tygo.com / World Site Index / Wow Directory.com /
Summary
Submitting your web sites to web directories is an excellent method of building quality inbound links.
The Internet now features a large number of both general purpose and specialized directories. The specialized directories focus on a specific topic or region. Unfortunately, submitting your web site to the available directories requires a significant investment of time and effort. The key to achieving a positive ROI (Return On Investment) from directory submissions is to focus on those directories, which will provide you with high-quality inbound links.
It is important to note that many web directories have issues, which prevent them from providing useful links. Taking the time understand these issues and submit only to the directories which will provide value will provide significant timesavings in promoting your site.
Taxonomy of Web Directory Issues
Web Directories Which Are No Longer Managed - A survey of 79 general-purpose web directories revealed that 62% of those web directories do not appear to be processing submissions. In many cases, this is because the operators of the web directory launched their site with great enthusiasm, became overwhelmed by the amount of effort required to maintain a web directory, and stopped maintaining their directory. These operators leave their directories online to take advantage of the residual advertising revenue, but no longer invest the time required to process directory submissions.
Web Directories which Block Search Engine Robots - Some SEO's believe that they can preserve Google Page Rank by not giving outbound links from their web sites. Web directories, which operate in this manner, will sometimes block Googlebot and other search engine robots from their directory pages using robots.txt or meta tags.
Before submitting to a web directory, check the Page Rank of the directory page upon which you expect your listing to appear. If that page has a Page Rank of zero, it could mean that the site operator is blocking Googlebot. However, this same symptom can also mean that the site or the page is new, and has not been assigned Google Page Rank yet. To research this further, examine the sites robots.txt file and the source code to the directory page upon which you expect your listing to appear.
Web Directories which use Scripted Links - Many web directories use scripted links to avoid leaking Page Rank. Scripted links use PHP or JavaScript links to redirect the user to the target page. Although these links work correctly for most site visitors, they do not work for most search engine robots.
Free Directory Scammers - Several web directories pretend to accept free submissions, but in reality these free submissions are never processed. These directories claim to accept free submissions as part of a bait-and-switch tactic to upsell webmasters into paid submissions. Often these web directories will claim to provide free service for web sites, which meet certain defined criteria. It just happens that no web site ever manages to meet those criteria!
Web Directories, which Require Reciprocal Links - Some web directories require you to link back to them in order to be listed. This helps build the Page Rank of the directory, which benefits all web sites in the directory. Some people view these sites as link-farms. If your web site is unable to provide a link back to these directories, do not invest your time submitting your web site to these directories. Reciprocal linking is not an appropriate strategy for all web sites.
Paid Directories - Some web directories charge for submissions. These web directories charge either a subscription fee, a one-time fee, or a Cost-Per-Click (CPC) fee. Some of these web directories charge exorbitant fees -- and a few of these web directories charge this fee whether your site is accepted or not! Although there are exceptions, the general rule is that paid directories do not provide a positive ROI.
Better Directories - A few web directories stand out by offering good user interfaces, speedy inclusion, and plain HTML links which pass Page Rank:
All The Web Sites / Ezilon.com / illumirate.com / Jayde.com / JoeAnt.com / Massive Links / Mavica.com / Search City.com / The Super Ultra Mega Web Directory / Tygo.com / World Site Index / Wow Directory.com /
Summary
Submitting your web sites to web directories is an excellent method of building quality inbound links.
Content Strategist and Market Research Analyst specialising in Generative AI, DALL·E-driven content production, and Digital Publishing.
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