Offline Advertising

Have you ever wondered why some of the biggest online businesses spend huge sums on direct mail, as well as TV, magazine, radio, and newspaper advertising? Is it because they have money to burn?

No, it’s because mass media ads and direct mail can actually draw highly targeted visitors – prospects who are ready to buy.

Those big companies with deep pockets use mass media ads to create indelible name recognition in the public’s mind. After branding their company into our consciousness, they use direct mail techniques such as postcard mailings to send offers to hand-picked prospects who are most likely to make a purchase soon.

It’s strange, but very few online marketers have discovered the power of direct mail. A handful have learned to use classified advertising – the distant cousin of expensive mass media advertising. But almost none are using other forms of offline ads. This can also give you an enormous edge.

If you make your living from affiliate programs and related upsells, you can bet that your competition isn’t doing any sort of offline advertising If you think offline advertising is too expensive, think again. Because PPC has become so popular, the cost of high quality online advertising is rising dramatically. It’s common for a PPC (pay-per-click) campaign in a competitive field to cost $1 or more per click – sometimes much more. And you don’t even know if those clicks are coming from real prospects or your competitors’ itchy
fingers.

In fact, today PPC can actually end up costing as much, or more, than direct mail on a cost per sale basis. So do the math before you write off direct mail. A mailing of custom color postcards, for example, can definitely cost less than $3 each to print and mail, and that includes the mailing list.

More importantly, you must think about your projected COST PER SALE when comparing PPC and direct mail. Clicks may be cheap, but customers may not. All traffic – whether targeted or not – is made up of people. If these “clickers” are unlikely to be buyers, you’ll lose money on PPC no matter how cheap the clicks are.

For highly competitive keywords you can easily end up paying over $3 per click if you want to be on the first page of Google. If you stop and consider WHO you’re selling to, the direct mail campaign may be a better investment. You can target exactly the sort of person you want, with just the right demographics, and tell them to go to your site where you’ll show them an irresistible offer.

What about classifieds?

With classified print advertising, you can advertise your URL in literally hundreds of small daily newspapers for ridiculously small amounts per ad. And classified ads in major national niche magazines can be very affordable – and usually pull extremely well.

These days, television ads may not even be out of your reach. If you enjoy the spotlight, you can purchase "leased access" time on local U.S. cable television. By Federal Law, every local cable station must allow the general public to purchase time on their channel, in blocks of 30 minutes. Since the costs are also controlled by law, even in large metropolitan areas a 30 minute segment may cost as little as $200.

These days, $200 won’t buy you much PPC in a competitive field like mortgages or debt management. You don’t even have to be selling to a local market to make a television segment pay. As long as you’ve got an easy-to-remember URL, put a special television offer page on your site.

Then offer a high value upsell free to the first 20 people who respond to the “TV special.”

Finally, don’t forget other incredibly simple offline methods of getting your URL out there. Instead of a traditional business card, print several thousand with your URL in huge letters and leave them anywhere relevant. Don’t forget pencils and pens, letter openers and coasters, calendars and T-shirts…

Remember, you don’t need a bricks and mortar location to use offline advertising.

Amazon, Gateway, Dell, AOL, and many other online businesses spend millions on offline promotional methods. That’s what’s made their brands and URLs famous.

You can do the same on a much smaller scale. It’s a big offline world.

Plenty of people spend more time offline and on. Open your mind to using offline
marketing to get your message in front of the RIGHT people. That way you can get your URL in front of targeted prospects. And when they visit your site, they’ve actually made a conscious decision to do so.

CrawlingtheNet PPC Advertising

You just cannot pay a premium for a keyword, bid for it and pay a fortune on advertising, yet not get the right returns. If there is a better way to get qualified traffic to your site, you can do so through http://www.crawlingthenet.com/

A lot of people asked me whether crawlingthenet is actually a search engine or a directory. As some of them have claimed that they found their sites listed there, even though they hadn’t submitted it there. For the records, it is actually a search engine

I advertised on goclick enhance and others and received nothing but wasted clicks and also tried searchfeed and it sucked. I found crawlingthenet sometime back when it appeared relatively new and thought it was ideal for generating traffic. Although you receive loads of traffic and make more sales, you can get the same via Google. But, unfortunately, Google is expensive.

It is a pay per click search engine that provides webmasters and advertisers with targeted pay per click search engine positioning and search results with a $10 signup bonus for new accounts. In other words, with crawlingthenet you could start online-advertising with $10 and receive $10 free which totals to about $20 of advertising revenue. In fact, advertising starts at 1 cent per click. Very few can beat that, and that’s one of the main reasons ppc advertisers are encouraged to try it.

Crawlingthenet search engine’s minimum bid of $0.01 gets you higher ranking on your ads better than Google or yahoo or other ppc engines.

So, if you do any online advertising, visit http://www.crawlingthenet.com/ today.

You also get free credits with their 2 for 1 banner exchange program, so you can earn free advertising.

Check it out now

Email advertising as an affiliate marketing tool

Direct promotion that are using email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you’re promoting and make yourself available to answer any questions that may be asked. If you hide from people, they will wonder what you are hiding.

An effective promotion technique that I have found is to combine email with the ad article strategy. This generally means creating an ezine or newsletter promotion that visitors can sign up for that goes directly to their email inboxes. You can occasionally put a summary of a product or service, however, you should include just enough information to stir the curiosity of your readers in an ezine.

The summary then contains a link to the ad article on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections at the same time This way you as the advertiser benefits through having highly targeted potential clients visit their site.

The Truth In Ad Sales

A mimic of the original, but nonetheless funny.

Excellently made though a bit boring at times... but the characters make up for it.

A must watch for anyone in advertising, aspiring admen and marketers.

Adminder And Other Ad Tracking Services

Ad tracking services are used to track the progress of an advertising campaign.

It is one of the most powerful tools to keep track of the progress of your ad campaigns. The service tracks an ad during the entire duration of the campaign process. Continuing an ad campaign without knowing the response it generates would be a futile exercise.

This service tracks your entire campaign in a systematic way. It keeps a track of the number of emails opened and links clicked on by the audience. Measuring the success rate of your email campaign tells the amount of mails being read. This gives you an indication whether your email campaign is a success or a failure.

The service also keeps track of the number of person who responded to your ad. This will give you the figure of the number of people who read and respond to your ad. You can then measure the success rate of your campaign and see if it is viable to your business or not.

The software tracks and tells you which text attracted the maximum number of responses. You can then design your next campaign taking this factor into consideration. Next time you will know what type of ad generates responses and then you can work accordingly.

AdtrackzAnalyzer can Track, Edit and Manage hundreds of your promotional campaigns with ease! It tells you how many people come to your website from each traffic source so you can know which ad campaigns actually work. In addition, it also tracks sales, subscriptions, downloads, etc. from each of your traffic sources and tracks sales and actions on remote, affiliate websites. It can calculate cost per click, cost per sale, and cost per action for each one of your traffic sources so you can see if the return on your investment is worth it. In short, it tracks which keyword generates the sale in google adwords, overture, or any major ppc engine and analyzes and logs your click to sale and click to action conversion ratios! Basically, AdtrackzAnalyzer offers user-friendly website split-testing, URL shortening, affiliate link cloaking and a handy URL rotator makes this program stand in a league of its own among professional solutions for ad tracking.

Ad trackers can immensely benefit your business. If you find that a particular ad is not working out as desired, you can always withdraw it. You can see what changes need to be made. In your fresh campaign if you incorporate these changes then you will definitely gain the desired results.

Another one of the better ones is Adminder. It reveals on a step-by-step basis, strategies on how to double your business and profits each month. Basically, it gives you a detailed version on your site visitors and where they come from so that you can make a better analysis. It costs, if I remember well about $49. Besides, they also have a two week, free test period (and you don't have to reveal your credit card details)

To help your business prosper, it is a must that you track the result of any advertisement campaign you undertake. Hence it is important that you have the best ad tracking services.

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