If you are sure that your web site can get a lot of traffic and generate fantastic sales for a certain company, you have to contact them to negotiate a tailored arrangement.
If they aren't too enthusiastic to begin with, be patient because companies are approached every day by affiliates wanting to cut a "better deal". The reality of it is that many affiliates cannot deliver what they promise, and the companies are extremely aware of this. For you as a potential affiliate marketer, you need to implement their links and banners, go the extra mile with ad articles and other unique strategies, generate some sales and then approach them again better prepared.
You'll probably find that they'll have a change of mind.
Finding good affiliates is very difficult and if you are performing for these companies they will keep you. Most forms of advertising take some time to kick into gear. Putting a link up for a couple of days and then pulling it down because it is not generating any interest may not be a reflection on the product, but just in the way that it is being presented to your web site visitors. You know how fickle they can be.
If you have run successful campaigns before, try to remember the elements that made it a success and implement them again. Of course, you need to remember that what works for one product may not necessarily for another, but it's worth a try. Again, if you are having problems with promotion, contact the company.
They will more than likely have thousands of affiliates and will know what strategies are working. A good advertiser may even go to the trouble of reviewing your site and provide you with some tips and hints based on their observations.
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