Ever know why they say bullshit works

This one is exclusively for Admen And Marketers -

Of course others are welcome, but I doubt they will reach that 100% level

So here goes

Ever wonder about those people who say they are giving more than 100%?

We have all been to those meetings where someone wants over 100%.

How about achieving 103% ?

Herein is one answer.

A little math that might prove helpful.

What really is this 100%?

If:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

is represented as:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26


Then,

H A R D W O R K
8 1 18 4 23 15 18 11 = 98%

And,

K N O W L E D G E
11 14 15 23 12 5 4 7 5 = 96%

But,

A T T I T U D E
1 20 20 9 20 21 4 5 = 100%

And,

B U L L S H I T
2 21 12 12 19 8 9 20 = 103%

So, it stands to reason that hard work and knowledge will get you close, attitude will get you there, but bullshit will put you over the top.

So guys, if you are not there, you better add some more "S--T"

Ask an adman, he will explain it to you in detail