When a search engine user begins to look for information on a particular subject, there are certain phrases that are used by the vast majority of people. For example, if you’re building a web site and want to know how to get on the first page of Google, you may type in “Top Rankings”, or maybe “First page of Google.” Because these search phrases are tracked by various methods there are tools available that will tell you which phrases are the most popular for a particular subject.
Keyword articles attempt to capitalize on this by using the search phrase within their text. As the search engines index web pages, they’ll use these phrases to determine the subject matter of the page and rank it accordingly. Sounds pretty simple right? And it is. In the early days of the web it was possible to increase your ranking by simply repeating the search phrase as many times as possible. But as internet use began to become widespread, the search engines were forced to become more sophisticated in order to weed out the sites that abused this fact. After all, a web page that was a constant litany of one single keyword was of very little use to a researcher, and the whole idea of the internet was to deliver information and not keywords.
In order to deal with the problem, Google, Yahoo, and MSN developed highly complex algorithms to separate good, highly informative sites from the so called “spam” sites. Today, in order for a site to achieve high rankings, the site has to deliver good information in a unique way. These search algorithms have now evolved to a point whre the overuse of a keyword, or just stuffing keywords into an article, will get a site penalized in the rankings, or in some cases, even eliminated from the search results altogether.
So what makes a good keyword article? First of all, a keyword article has to give the user good solid information. Secondly, the use of the keyword phrase has to occur in a natural manner. Forcing the issue only results in an awkward reading article and defeats the intended purpose of the keyword article.
If you intend to use keyword articles on your site, make sure that you’re a good solid writer. Unfortunately many site owners are not natural writers and their articles reflect that fact. Other site owners will go overboard in their use of the keyword phrase and end up getting penalized. If you aren’t a natural writer, or you don’t have the time to do research and write good articles, then hire a writer to do them for you. There are a number of sites where you can find freelance writers who are familiar with keyword articles so that’s not a problem. But remember that you’ll generally get what you pay for. While it may be tempting to go for the lowest bid, (and the bids can get awfully low), you simply won’t get a quality keyword article for a few dollars. Worse yet, you may end up with computer generated articles that are almost incomprehensible or even plagiarized material. If you truly want to achieve high rankings, keyword articles are an essential part of the formula, but they have to be quality articles that deliver good unique information in a useful way. If you can write that type of article you can write your own keyword articles. If you can’t, then enlist the aid of a qualified writer to produce the keyword articles for your site.
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Eric Drouant is a freelance writer with GonzoWriters.com, a service dedicated to providing top quality keyword articles to site owners who want excellent content for their visitors. He can be reached at eric@gonzowriters.com.
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