Saturday, October 25, 2008

Paying For Links

The reciprocal link principle is simple – find websites with good rankings and plenty of traffic, and trade links with them. But when you’re just starting out, why should a big important site give a little upstart like you any kind of link at all?

There’s only one way to find out – ASK THEM. It helps if you have some kind of relationship with the site owner. But even if you don’t, you can sometimes use the time-honored principle of bribery to get a link from a well-ranked site.

Ask for a link. If you get turned down, say “Would you consider linking to me for $100?” You’d be surprised at how many webmasters will take you up on your offer!

This technique works best with privately owned sites that rank in the top 10 for targeted keywords in niche markets. There’s no point in trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if you’re selling weight loss products, and $50 will buy you a link from a small web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably better off buying that link than buying $50 of PPC advertising. This also can’t hurt your own search engine ranking.

Make sure you have a simple written agreement about exactly what the link will say (you want your keywords in it) and the duration of the link – 6 months, a year, forever, etc.

Yes, you’ll have to wrap your brain around your site topic and the products you’re trying to sell. That’s what “targeting” requires – being selective. You have to know not only the kind of visitors you want, but the kind of visitors you DON’T want.

A similar technique involves finding all the sites that link to your competitors, and offering them a cash incentive to add your link to their site. You can find these sites by going to Google and typing in

Wednesday, October 15, 2008

Get Listed On Coupon And Special Offer Sites

There are dozens of special offer, coupon, and rebate sites online today. Simply go to Google and type in “coupon sites” and you’ll see what we mean. “Coupon” is searched at least a few hundred thousand times a month. Some smart folks are getting a lot of traffic with simple sites that are just lists of links to various sites with special offers.

How can this help YOU get targeted traffic? The people who visit these sites are looking for a discount, a deal, a freebie, a rebate, or a bargain. If you can offer some kind of special bonus – whether it’s a cash rebate, a physical or digital product, or a service – you can ask to be included on these sites.

As long as you can come up with an offer that qualifies, you’ll get accepted. If you wish, you can create several web pages, each with a slightly different special offer, and see what makes the most sales. Very few affiliate marketers are taking advantage of this.

Yes, it does mean you have to create a little something extra for the people who buy through these sites. You’ll have to track their purchases. But considering that you’ll also be getting incoming links from some very highly ranked web sites, it’s worth the little bit of extra work.

Sunday, October 05, 2008

Make Powerful Friends Online Via Your Spam

Another way to make powerful friends online is to read your Spam.

That’s because ALL online merchants want to know if someone is promoting their affiliate product via Spam. It’s not just the Spammer who can suffer some stiff legal penalties – they can too. So if you see someone’s ebook or software being sold via Spam, write to them and let them know.

Make sure you keep the original Spam, and send it to them as an attachment (not
forwarded) so they receive all the headers intact. How can networking help get you targeted traffic? If you make 20 strong, personal, one-on-one business contacts every month, at least five of them will end up sending you traffic. Somehow, someday, they’ll start pushing the right kinds of visitors to you.

It might be by linking to you. They may mention your site in a viral ebook or one of their articles. They might want to do a joint venture or partner on a money making project. They might do all these things – and many more. Yes, it’s old fashioned. It’s not autopilot. It’s not passive. But networking costs you nothing except time – and can be worth gold in the long term.