Saturday, April 26, 2008

Google Guides And Adwords And Adsense Guides

There are many ways to make online and of course you can either start your own affiliate marketing home business or work from home and achieve this. Google Adsense is a fast and easy way for website owners to display relevant ogogle ads on their website's content pages and earn easy money. Because the adverts are related to what users are looking for on your site, you don't have to sell a thing.

You simply sign-up to use the [pay per click] PPC service and then, upon approval, you are able to choose the style of online ads to place on your website. This can be in the form of traditional banner ads or text links, in a variety of shapes and sizes. You also have the ability to manipulate the foreground and background colours of the PPC advertisements, allowing them to be blended into your sites style. Each advert you publish on your site has your own unique publisher id, allowing click throughs to be credited to your PPC account. So, what does Google Adsense actually do ? Google Adsense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. A great many web sites now have ggoogle dsense ads employed. Google Adsense uses Google AdWords content and services in a display box that you place strategically on your website. Google AdWords customers pay ggoogle a determined amount of money to place their ads. Google passes on around 60% of this value to dsense users whenever an ad is clicked on. If you want to monetize with ogogle aadsense, you have to pick topics whose Adwords advertisers spend mega-bucks per click. If you haven't already done so, open up a Google AdWords account and create a new campaign. Add a list of keywords (one niche topic at a time), then click on 'estimate traffic'. The resulting page will show you the average cost per click for each keyword. Make note of the most expensive words in that list and optimize your pages for those phrases. That's how you'll really profit with Google Adsense. With ogogle adwords cost per click pricing (CPC), it's easy to control costs, and you only pay when people click on your ad. There is also cost per impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression. You can set your daily budget, starting from 5 cents, and you can write your online ads, select the keywords of your choice, define your own target area and start seeing results. Google AdWords account is fully customizable for any advertiser, and with no monthly minimum spending limit or time commitment and only US$5 to set up your account, ogogle adwords is the ideal marketing tool for small to medium businesses. Besides, there are thousands of companies (that offer products and services through ClickBank) that need online promotion. This seems to be an exciting business practice and you can make easy money from participating everyday. Just choose a product - one that has an affiliate program. Set up an advertising campaign at a PPC search engine like ggoogle and choose how much you want to pay per click. Write a three-line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission. Start by conducting a few test campaigns and soon you would be having one or two showing results. Then draft a time frame and over that period of time, test a couple of campaigns for a whole range of affiliate products. It is likely that within a month, you could be having several profitable campaigns. While the concept is simple, getting your campaigns to run profitably takes some expertise. You can also visit some forums for more guidance such as digitalpoint, webmasterworld and the warriorforum, and the guides highlighted in this page can also help you

Definitive Adwords Guide - Perry Marshall Perry Marshall has established a dominant position in this market by delivering a densely packed, detailed training course for beginners and experts alike in this, his flagship product. Many ebooks discuss the subject of profiting from Google Adwords but Perry Marshalls experience and advice outranks all those who have come before him. The Definitive Guide to Adwords goes far beyond the day-to-day business of making money with Adwords and delves into some serious marketing information.

Google Cash - Chris Carpenter The Google Cash teaches you how to succeed with Google AdWords. In Google Cash, Chris Carpenter demonstrates the methods that net him thousands of dollars each month without actually running a website. While the concept is simple, getting your campaigns to run profitably takes some expertise but, you can utilise any of the below mentioned Google Adwords Guides and Google Adsense Guides To Help You Make Money Online

The Definitive Guide To Google AdSense - William Charlwood William is the author of a number of publications about AdSense This is a comprehensive guide to getting started with AdSense and then maximising your AdSense income. Also all subscribers to his ezine and AdSense training courses can get a Free 1,000 High Paying Keywords Report. The Definitive Guide To Google AdSense contains 43 Chapters, 101 pages+ of industrial-strength AdSense Insider Secrets with in-built Affiliate Program

What Google Never Told You About Making Money with AdSense - Joel CommA battle-tested AdSense Manual that hands you the secret keys to multiplying your Google AdSense income with a series of lazy, 10-second tweaks! Since being published in January 2005, the book has taken the Internet by storm, becoming the best-Selling AdSense book online. To quote "The biggest mistake you make with Google AdSense is just sticking the code on your web site and then ignoring it. If you are ready to step into the Google AdSense big league

Mastering Google AdWords Select - Ashwin Iddya "Mastering Google AdWords Select" is a comprehensive guide that provides simple techniques for optimizing Google AdWords Cost Per Click campaigns. It also shows how to cut campaign costs by choosing the optimum cost-per-click for your keywords. MasteringAdWords.com also offers competitively priced Google AdWords campaign management services. It includes screenshot based explanation accompanied by clear, concise and easy to understand writing.

Google Adwords Secrets - With or without a product or a website this shows you how to effectively use the Adwords system to make money online

Google Profits - Wade Winger - A simple but very effective way to make money online. An exciting new profit making system that combines the power of Google AdWords with the versatility of ClickBank. The merge of these two power house websites is a profit making force never seen before

150 Content Rich Ready Made AdSense Websites - You can start your own small Google AdSense empire within minutes. Each of these 150 sites have over 200 pages and cover different subjects.

The Desktop Adsense Cash Machine - This cutting edge desktop robot automatically finds articles, builds content rich adsense sites with them, and even uploads the completed sites to your server!

Adsense Profit Package - Cash In on the Adsense Revolution.. by visiting this website..

Free 5-day course on AdWords - An excellent 5 day course by Perry Marshall that packs a punch.

Make Money with Google Adwords - FREE Google Adwords Guide - A FREE Google Guide on how to make money with Google Adwords. Has some rather good tips and tricks for a successful campaign All said and done, placing Google Aadsense adverts is a practical approach to make money online. There are more resources, given both below and top of the page. on Adwords And Adsense Guides And Google Guides.

GOOGLE RESOURCES

Google Cash- Chris Carpenter
The Definitive Guide To Google AdSense- William Charlwood
What Google Never Told You About Making Money with AdSense - Joel Comm
Definitive Adwords Guide - Perry Marshall
Mastering Google AdWords Select - Ashwin Iddya
Google Adwords Secrets
Adsense Profit Package
150 Content Rich Ready Made AdSense Websites

FREE GOOGLE RESOURCES

Google AdWords Keyword Tool - Get great ideas for keywords
Google Rankings - Check page position for your keywords
Google Ranking Factors ON and OFF page factors, what's important
Google Press Center Zeitgeist - Search patterns, trends and surprises!
Google Site Map Relatively hard to find and VERY useful
Google Weblog - Google's Blog
Keyword Density Analyzer - Check keyword density on any web page
Keyword Difficulty Tool - Analyze optimizing difficulty of a KW phrase
NicheBOT - Find niche keywords, assess the competition
Overture Bid Tool Check prices for PPC on your keywords
Overture Suggestion Tool - Great keyword ideas and search numbers
Datacenter Quick Check Query servers and check for BL/PR update
FREE Download - Search Engine Yearbook
FREE For 30 days - WebPosition Gold
FREE For 30 days - ARELIS
Gadgets, Google, and SEO
Google Ranking Factors - SEO Checklist
The Alexa Free SEO Tools - Links to the best SEO Tools on the Net
Article Submission Directories
Ping And Blog Services
Keyword Elite - Takes keyword research to a new level
Free 5-day course on AdWords - Perry Marshall's excellent 5 day course on Google Adwords.
Google AdWords Keyword Tool - Get great ideas for keywords while employing Google Adwords.
Keywords offers the top 500 searched internet keywords extracted daily.

Freelancing And Blogging Handbook - FREE Download

Guides On How To Make Money With Google


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Tuesday, April 22, 2008

Create And Use Your Own Ads

Many affiliate programs nowadays provide you with promotional materials that you can use. These sometimes cover the full spectrum of advertising, such as banner ads, PPC ads, classifieds, text links, ezine recommendations, solo ads, forum signatures, and even blog posts!

Try taking the provided material and see if it is appropriate for your list.

You can always rewrite what was provided in your own words and using your own usual tone of voice. As most of your subscribers know how you normally write to them. If you use the text provided by the affiliate merchant verbatim, chances are that they will not know that it was written by you.

Also, many of your subscribers are also subscribed to other online marketers’ lists and they will be receiving the same promotion from them. If your email looks exactly the same or even similar, your subscribers are going to lose some respect for you, as you have just regurgitated an email supplied by the affiliate merchant.

It is important that you provide your own perspective on why they should purchase the affiliate product in question. One of the strongest perspectives that you can provide is that of someone (you) who has purchased the product and is giving a review and letting them know how it has helped you, and how you are using the product in your everyday life.

If you can create or offer a unique and special bonus that ties in and compliments the product, then make sure you do that. This bonus could be as simple as a tutorial, a field book, or a companion guide. It can be in the form of an ebook, audio or video (so long as it is digitally delivered). This will make your email, ad or promotion stand out and avoid the problem of being just another "me too" ad which your subscribe will be tired of getting.


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Wednesday, April 16, 2008

Improve Your Search Engine Ranking Potential

The basic "out the box" WordPress SEO settings are not enough to fully optimize your blog, but there are a number of plugins you can use to enhance your WordPress blog further:

1) Make a decision - to use, or not to use, the www. prefix in your blog URL's...

If your blog uses URL's which include 'www.' and others which do not, the search engines will index two versions of your blog and aside from the possible waste of bandwidth from double spidering, one of them will be filtered as duplicated content. While this problem might be real or just a storm in a tea cup, being pro-active seems to be the wisest option.

You need to decide which system you want to use and stick to it, always!

The Redirections plugin by John Godley allows you to specify which system you want to use and will automatically create '301 redirection' for other URL's. For example, if you decide to use the 'www.' prefix any link to your blog that does not contain the prefix will automatically be redirected to the correct URL which contains the 'www.' prefix.

The major advantage of using this plugin is that it also creates re-directs if you choose to change a post slug (used for the post file name). It also creates redirects if you decide to change your permalink structure and already have posts indexed in the search engines using the old permalink structure.

2) Create Optimized post title tags

The SEO Title Tag plugin by Stephan Spencer is an essential plugin. By default WordPress places your blog name, a separator and then your post name in the title of each page (i.e. between the [title] tags). The SEO Title Tag plugin reverses this and places your post name before your blog name in the title. From a search engine optimization stand point this is advantageous, because:

- It gives the keywords in your title more prominence.
- It provides more meaningful search engine listing results.
- It provides more meaningful browser bookmark names.

One of the major advantages of this plugin is that you have the ability to create a unique title tag for your blog index page and separate title tags for your category pages. By default, WordPress just uses the blog name for the index title and category names for the category page titles.

3) Include description and keyword meta tags in your blog's [head] tags

Including meta keyword tags in your blog's header is not a necessity, most search engines ignore them, but including them won't harm your search engine optimization chances on some of the simpler search engines.

Some search engines will use your meta description in their search listings, others like Google will display all or part of a sentence which contains the first instance of the keyword or phrase being searched. The most obvious thing to do would be to add your keyword phrases into the meta description tag, but these must contain a call-to-action (e.g. make the reader want to read your article).

Creating a compelling meta description which includes all your keyword phrases makes it somewhat difficult for programmers to build a plugin for creating automated meta description tags...

The most common meta description solutions are plugins which take the first 100 or 150
characters from the first sentence to include them in the meta description. The most effective meta keywords plugins are those which also handle the tags you add to each post.

Here are two plugins for you to consider:

i. The Ultimate Tag Warrior plugin by Christine Davis is the ultimate tagging solution for bloggers, but it can also include the tags you add to your posts as meta keywords. This plugin can be used for a number of different features on your blog, so it makes sense to use it instead of different plugins for each feature.

ii. The Head META Description plugin by Kaf Oseo takes your post excerpt or if you don't enter one, the first 20 words of your post content and includes them in a meta description tag.

To get the most out of this plugin you need to get into the habit of writing an attention grabbing post exert (or first sentence) for all your posts. This is a good article writing habit to get into whether you use the plugin or not.

Sunday, April 13, 2008

5 Things To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.



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Friday, April 04, 2008

All SEOs / SEMs are Spammers

All SEOs / SEMs are Spammers

Wednesday, April 02, 2008

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!




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Tuesday, April 01, 2008

Affiliate Marketing - Flexible Payments






Flexible Payments Available - Every Other Month

The only thing worse than not being paid on the agreed upon payment schedule is not getting paid at all

Email advertising as an affiliate marketing tool

Direct promotion that are using email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you’re promoting and make yourself available to answer any questions that may be asked. If you hide from people, they will wonder what you are hiding.

An effective promotion technique that I have found is to combine email with the ad article strategy. This generally means creating an ezine or newsletter promotion that visitors can sign up for that goes directly to their email inboxes. You can occasionally put a summary of a product or service, however, you should include just enough information to stir the curiosity of your readers in an ezine.

The summary then contains a link to the ad article on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections at the same time This way you as the advertiser benefits through having highly targeted potential clients visit their site.




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